
A plot that took four villas, and a budget that covered two
- Land
- 1,100 m²
- Land price
- €52,000
- Villas / phase 1
- 4 / 2
Read the full caseClose
MT and LB, French, engaged us in August 2025. They wanted two rental villas on Lombok, and they wanted somewhere to live on the island themselves. Those are two different briefs. The land had to answer both, or it was the wrong land.
Strategy, land search, feasibility and delegated project ownership. Project name: Terraflora. Clients anonymised at their request.



The brief had two answers in it
A rental villa wants the cheapest land a paying guest will still travel to. A home wants somewhere you would be happy to wake up. The two pull against each other on location, on plot size and on how fast you have to build — so we wrote the strategy before looking at a single parcel, and searched against a specification rather than reacting to what happened to be on the market.
The search, and the bet inside it
We went through what was genuinely available on Lombok in 2025 within their budget — not what was being marketed, which is a shorter and more expensive list. The parcel we recommended sits at Mong, on the Kuta side, inside a development operated by Blackwell Estate: 1,100 m² at €52,000, a little under €48 per square metre.
That price carried a bet. The plot is set back from the established Kuta strip, and land that far back is worth whatever the build-out around it eventually makes it worth. So we took the question to the developer and to the municipality rather than to a selling agent: the road and utility programme and when it lands, the build-out commitments, the zoning, what would and would not be permitted. The bet was priced. It was not assumed.
What the land could actually take
Four villas, not two:
| Villa | Plot | Building | Phase |
|---|---|---|---|
| #4 | 243.00 m² | 84.85 m² | 1 |
| #2 | 193.30 m² | 76.19 m² | 1 |
| #1 | 230.31 m² | 112.56 m² | 2 — open |
| #3 | 228.00 m² | 81.42 m² | 2 — open |
894.61 m² of villa plots out of 1,100 m². The balance is access and shared circulation.
The phasing decision
No debt. A foreign buyer in Indonesia finances with equity or with expensive local debt, and MT and LB could not fund four villas at once. The obvious answer was to buy a smaller plot. We advised against it.
Instead: take the whole 1,100 m², build two villas now on the weaker half, and leave the better half untouched and undecided — to sell on once the estate around it is built and the land repriced, to build the two remaining villas and live in one, or to do something none of us can see from here.
Optionality is only worth something if it is real. So the plot division, the access, the drainage and the title chain were set up at the start, when they cost nothing to get right, so that the second half can be separated later without renegotiating with anyone. That is not a detail of the deal. It is the deal.
The structure
We took them through the notary and set up a PT PMA, the Indonesian foreign-investment company. It holds the building right in the company's own name, so the asset does not rest on a nominee arrangement — which Indonesian law does not recognise. It makes short-stay letting a declared activity, so the income can be received, taxed and repatriated legally. And it makes construction, furnishing, depreciation and running costs deductible against that income, so tax falls on the margin rather than on the gross rent.
It also carries a minimum capital requirement and periodic reporting, which is why we recommended one here and advised against one at Ungasan. The same structure is the right answer on four villas and the wrong one on a single €125,000 build.
What we are doing on it
- Defined the strategy before the search, so the land was chosen against the brief rather than the brief bent to fit the land.
- Verified the bet with the developer and the municipality — road, utilities, build-out, zoning, permitting — before the promise to purchase was signed.
- Ran the feasibility to four villas, which is what turned a two-villa purchase into a phased asset with a second half worth holding.
- Selected the architect, the contractor and the works supervisor, and act as delegated project owner through the notarial work, the PT PMA and the build.
Where it stands
- Land under a preliminary sale agreement
- Two villas in phase one at approximately €71,000 each — around €880 per square metre of built area
- Land plus phase-one construction at approximately €194,000, before fees, furnishing and structure costs
- Works from June 2027; mission ongoing through to delivery
What this shows
A budget that will not cover the whole site is not a reason to buy less land. It is a reason to buy the right land, and to decide at the outset — on the plan and on the title — what the untouched half is allowed to become.














